MARS JOURNAL / ALL ARTICLES
Ideas for
another world.
Essays on fashion, imagination, artificial intelligence and the worlds that begin after the photograph.
We Were Never Meant to Stay on Earth
There was a time when the future meant leaving. We looked upward because the future seemed to live somewhere beyond the horizon.
The Work That Should Have Disappeared
For most of human history, creating something beautiful meant relying on a vast amount of invisible labor.
One Garment, an Entire World
When a garment is designed, it is not yet complete. It has color, material, structure, and silhouette—but no environment.
The Internet Is Full of Beautiful Images. So Why Does Everything Look the Same?
We have never lived in an age with so many beautiful images. Yet the visual world is becoming increasingly alike.
Everything After the Photograph
A new garment has just been completed. The long content-production chain only begins after that photograph.
What Is AI Fashion Content Production?
From one product photograph to a complete content system spanning product imagery, AI models, marketing copy, e-commerce, campaigns, and motion.